Why Your Business Should Invest In SEO

1.       It still works – First and foremost, the techniques employed to improve SEO still work. Even though data regarding organic traffic from Google was pulled fairly recently, the techniques themselves remain sound. Plenty of SEO case studies performed post-Hummingbird can verify this.

2.      It is not going to stop working any time soon – Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the foreseeable future. On some level, even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of SEO techniques as long as it exists.

3.      It is cost-effective – Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.

4.      Search engines grabbing more market share – Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not?  Without organic SEO in place, people will have a very hard time finding you and will instead find your competitors.

5.      Rise of mobile bandwidth and local search optimization – Later this year, the amount of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this dramatic explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization.

6.      Not having a healthy content profile is damaging – With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site.

7.      Your competitors are doing it – “Remember, SEO is a never-ending process,” says Jason Bayless, Owner of BestSeoCompanies.com, a website which tracks and ranks the efficacy and service of many of the nation’s leading SEO providers. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.”  Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.

Source : http://www.forbes.com/sites/steveolenski/2014/03/26/7-reasons-why-your-business-should-invest-in-seo/

Importance of SEO for websites

Increasing Site Traffic Through PPC & SEO

PPC advertising or pay-per-click advertising can be a great way to attract more visitors to your site. But, relying solely upon paid advertising to generate traffic can be expensive. I’ve found the best approach is to use a combination of PPC advertising and search engine optimization. The good news is that many of the same tools and services that you use for PPC advertising can also help you with search engine optimization.

Through the use of those tools, keyword analysis can help you with on-site optimization of your pages including your page headers and titles. The articles in this category include my tips for optimizing your site, effective use of PPC advertising and getting the best results from the available keyword tools.

If you have a few hours to invest, here are 3 ways to transform your WordPress blog (or website) into a search-friendly traffic generator.  All of them are free, other than the time you’ll invest.

1. Install a good SEO plug-in.

My favorite free SEO solution is WordPress SEO by Yoast, which makes it easy as red light, yellow light, green light. Pretty easy, right? Make sure to keep in mind that simply installing this plugin isn’t helpful in and of itself – but many bloggers stop at this first step. Its real power lies in understanding how to use it correctly and choosing the right keywords.

2. Do keyword research.

Head over to the Google Keyword Popularity Tool and invest some time in keyword research to better understand which keywords drive the most traffic. The trick with keywords is to never assume you know which ones are best; ALWAYS do research to ensure you are using popular keywords that best suit your product, service and/or blog topic.

If you use localized keywords for your SEO efforts – such as “az life coach” or “life coach in phoenix” instead of just “life coach,” you are much more likely to rank well – with the added benefit of landing more targeted readers. This is especially important if you are a local business.

I recommend creating a free account on AdWords (or log-in to your account, if you already have one), then search for the keywords you think are most likely to be searched. Adding your city and state will give you local search results to review, plus some great ideas for blog posts that fit what people are looking for. Using the keywords you entered, Google will bring up a list of other relevant keywords that were actually searched for in the previous month. I prefer to export them to Excel, get rid of unnecessary columns, rank them from most to least popular, then save the document for easy reference later.

3. Choose one keyword, then include it in your post permalink, title, and first sentence.

Make sure you have WordPress set to name the page URL as your post name (which can be changed in settings> permalinks> post name), this will automatically put the keyword in your post URL – also called the permalink. This is an essential component for SEO success.

Then, simply use the default text for the “SEO title” field at the bottom of the page (which is your title plus the name of your blog), and copy the first sentence of the post into the “Meta Description” field. If good writing dictates NOT using the keyword in the first sentence (which happens often but is not optimal), then paste in the first blog sentence that DOES have the keyword in it, or write one that uses the keyword and describes the post in a way that people will want to read it. Put the keyword in the “Meta Keywords” field, then you are all done.

SEO magic happens when you identify one keyword to focus on, then put it in the trifecta of permalink, page title, and page description.

Make sure that keyword is included in the body of post a few times, is relevant and appropriate, and then hit publish. While there are other steps and tactics that help boost SEO, that’s fodder for another article!

One last note – be sure and offer multiple ways for readers to subscribe. If you can’t convert them to subscribers via email or RSS and/or they aren’t seeing your new posts show up on social media, odds are good that they won’t think to return to your site. Your SEO may bring them to your blog the first time, but it may not bring them back. Keep this in mind as you consider and implement these strategies.

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